MileStone Seminars, previously John Boardman
Training offer a range of training Seminars,
training Courses and training workshops
providing marketing training skills and management
training skills to help individuals’ master skills
to maximise their personal performance and increase
their organisation’s success.
MileStone Seminars, the new name for John
Boardman Training, offers the following training
courses, training seminars, workshops and training
programmes
Print Training presented by John Boardman
Print production training, print management
and printing training providing marketing
personnel with valuable skills in how
to get brochures, mailers and leaflets printed
for marketing, direct mail and direct marketing.
Programme includes how the printing
process and print production process works,
how to reduce printing costs, get better
colour accuracy, better print quality, solve
your printing problems and work effectively with
your graphic designers and print suppliers.
Sales Training
Learn the art of high-level professional selling. How
to prepare winning proposals that win
new business. Learn how to submit winning tenders
and successful bids that increase
your win rate and secure profitable new sales for
your products and services.
Direct marketing training
Direct mail training to increase your response
rate to mailing and direct
mail campaigns from managing your database and
sourcing your mailing lists, to working effectively
with your mailing house.
Internet marketing training
Improve your search engine ranking with search
engine optimization (SEO.) Learn how to
use online marketing, email marketing
and blogging effectively and improve your
search engine visibility.
Brand management training
Learn to create a superbrand. How to extend, protect
and develop you brand without destroying it.
Learn how to successfully re-brand and gain the skills
and the strategy required for re-branding and
brand positioning. Customer Service Training
Learn how to meet and exceed your targets to achieve great customer
service and customer care - and your clients
expectations to give total customer satisfaction.
Presentation skills training
Develop your presentation skills and learn how
to plan, prepare and deliver high impact presentations.
Learn how to become a great presenter using visual
aids, communication techniques, body
language, voice and speaking style
to hold the attention of your audience. Learn how
to control fear and build confidence.
From public speaking to client presentations
using PowerPoint or Keynote you
will learn how to create winning presentations
and rehearsal techniques to practice presenting.
Copywriting training
Learn the skills to write and edit copy
using powerful copy concepts in the style
and tone of voice of your brand.
Learn the secrets of copywriting that sells,
informs and motivates by the correct use of features
and benefits, punctuation and grammar.
Learn how to become a better copywriter and use written
communication and words to persuade and
inform while keeping your readers’ attention.
Learn how to structure your text and copy
to write for different media as
well as the art of proofing and proof reading.
Intellectual property training
Learn the skills you need to protect and defend
your products, corporate identity, logo’s
and brands from copyright infringement
and gain a practical knowledge of design, patent,
copyright, trademarks and legal
ownership. Learn how to use trademarks in
advertising and how to check your marketing content
for intellectual property issues. Be clear
about the law relating to photographs,
designs, drawings, graphics,
cartoons, video clips, text
and articles and stop your work being copied
without your consent. |